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The Fountain Report

Get timely, actionable coverage of issues that matter to you.

The animal health industry’s premier US-based weekly newsletter providing comprehensive coverage from across the industry and insights from leaders in the field. Published each Friday with a supplemental newsletter on Tuesdays, the Fountain Report reaches more than 40,000 subscribers at 100+ animal health manufacturers, distributors, financial service providers and other industry stakeholders.

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Charting a path forward

Leaders from the American Veterinary Medical Association and a Pennsylvania practice owner discussed current issues in veterinary medicine, including workforce needs, education and telemedicine. The veterinary profession needs to find ways to improve efficiency and empower all members of the care team, panelists said.

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How to make a good value proposition for your practice

As practices try to attract new clients, it’s important to have a clear value proposition: a statement explaining why customers choose that practice versus a competitor. Dr. Karen Felsted explains how this proposition should guide decision-making and form the basis of the hospital’s business plan. Hospital leaders should begin by identifying what makes them similar to competitors and what makes them unique.

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Veterinary policy updates

Veterinary policy expert Mark Cushing gives an update of state legislature activity on key industry issues. A law recently passed in Arizona and another one moving through the California legislature could be signs of where telemedicine and the telemedicine veterinarian-client-patient relationship are headed. Lawmakers are also considering banning noncompete contract clauses, while activity on noneconomic damages has declined in recent years.

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“As the CEO of NAVC, I try to keep up with all the news that has any impact on the animal health industry. The Fountain Report gives me everything I need to stay abreast of market performance, trends and topics in the animal market, or policy and regulation impacts. I look forward to the email every Friday and so should anyone else who wants to stay in the know.”

— Gene O’Neill, CEO, NAVC

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— Rob Trimble, DVM, VP of Harbor Community

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